What is Long Tail Search?
When you search for a product or service you might use a company name, or just one or two words to describe what you’re looking for. But as we’ve all become more internet-savvy and impatient, the trend...
View ArticleTop 10 Instagram Tips For Small Businesses
Instagram just keeps on growing, having now reached more than 400 million monthly active users. And it’s become a great way for small businesses to build awareness and reach new customers – as well as...
View ArticleSmall Business Marketing You Can Quickly Do Each Day
If you’re running a small or medium-sized business, you’re probably extremely busy. But while it can be hard to find time, you can integrate two or three quick and easy tasks to help your marketing...
View ArticleFacebook Launches Business Page Verification
Facebook has launched a Business Page Verification service which will give you an official check mark of approval. The grey checks are then displayed next to your business name, and will apparently...
View ArticleLinkedIn to Make All Groups Private and Launch New App
LinkedIn has become a valuable social network for recruitment and job searches. Since 2004 it has also had LinkedIn Groups which enabled professionals to network and discuss business and common...
View ArticleThe 6 Big SEO Myths You Should Ignore
Search Engine Optimisation (SEO) has been around a long time in internet terms. Website owners started exploring how to get their sites recommendation by search engines in the mid-1990s, even before...
View ArticleNew Study Shows Importance of Online Customer Service
We all know how good customer service makes us feel about a company. It’s one of the experiences that can turn a problem into a positive, and help to keep us purchasing from a brand. It’s something...
View ArticleTop Tips for Pinterest Marketing
Have you considered using Pinterest to market your business? With more than 100 million users, and over 50% of those outside the U.S, it’s time you should. Especially as Pinterest is a social network...
View ArticleMembers-only ad-free Youtube Red launches
Youtube is launching a new membership service which allows viewers to watch without adverts for a monthly subscription cost. From next year it will also include original members-only content. Youtube...
View ArticleSet Special Holiday Opening Hours with Google My Business
Google My Business now allows you to set special holiday opening hours as part of your company listing. That means you can make sure potential customers know when you’re open for business over...
View ArticleWhat is the future of Google+?
Trying to predict the future of Google+ is still difficult, despite a massive redesign currently being released to users. The social network was launched by Google back in 2011. Initially seen as a...
View ArticleThe most popular Google searches in 2015
Want to know what became the most popular Google searches in 2015? Each year, the company has released a collection of the top terms that users have typed into the search engine, and in 2015 they’ve...
View ArticleTwitter to introduce 10,000 character limit on tweets?
The start of 2016 has seen the social media marketing world in a frenzy as Twitter appears to be about to allow much longer updates to be shared. The much-rumoured change would be to swap from the...
View Article5 Ways Small Businesses Sabotage Their SEO
Search Engine Optimisation (SEO) can be hugely rewarding. The long hours of research and work are more than worthwhile when a client doubles or triples their sales as a result. And that’s particularly...
View ArticleTwitter releases new timeline to users
Twitter has released the new timeline which will display messages deemed to be most relevant to you rather than the default setting of the latest from the people you follow. Rumours about the launch of...
View ArticleBusinesses can now edit Google’s Knowledge Graph
Businesses can now edit Google’s Knowledge Graph. This is the information that Google displays to the right of search results for brands and businesses, which is based on rich data previously pulled...
View ArticleGoogle’s Big Change to Paid Search Means More Competition
A big paid search change by Google will now make PPC much more competitive. The search engine has increased the number of paid search advertising slots which appear at the top of search results, but at...
View ArticleThe end for Google PageRank public scores
The end of Google PageRank Public scores has finally arrived. For the past few years, Google has been encouraging website owners to move away from looking at their PageRank metrics as the most...
View ArticleResponsive, mobile-friendly websites get search boost from May
Google has said that it will increase the search engine ranking benefit of mobile-friendly websites from May, 2016. This will affect the results for anyone searching via a mobile device, and means...
View ArticleChatbots: The Future of Marketing?
The Twitter account of a new artificial intelligence chatbot from Microsoft has been making headlines this week. Since being launched, Tay has been plagued with problems. Built to communicate with...
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