Driving Conversions with a Mobile Site
Nearly 60% of searches performed on Google are via mobile devices. This means more than half of the visitors to your site could possibly be using a mobile device to view your website. But, does your...
View Article9 Factors of Effective E-Commerce Website Design
E-commerce websites are highly effective ways to sell products online instead of relying on people walking into your shop as your only method of making sales. Having an e-commerce website broadens your...
View ArticleEffectively using hashtags on social media: Is it that important?
When posting on any kind of social media, effectively using hashtags is one of the golden rules. Just adding your comments doesn’t mean a whole lot if people can’t find what you’re posting about....
View ArticleHow will Google’s RankBrain affect your ranking?
You may have never heard of Google’s RankBrain machine-learning system. It might also be that your SEO might have mentioned it to you and it went over your head. However, it’s becoming more and more...
View ArticleWhy Is It So Important to Have a Responsive Website?
A message to all business owners that have not upgraded to a responsive website; do it now! There are many great benefits to having a responsive website. It is shocking to see that some businesses are...
View ArticleOne-Page Websites: Are They Good or Bad for Your Business
Don’t want to spend too much on a website? One-page websites are perfect. However, they do come with a lot of repercussions. Without going into too much detail, one-page websites are not good for any...
View ArticleGoogle Posts: What could they mean for your business?
As we know, Google is always looking to improve its algorithms and the services it provides its users; with this in mind, they have recently brought out ‘Google Posts’ (albeit only in America at the...
View ArticleThe Seven Less Obvious On-Site SEO Issues
Your website might look great and work as you want it; but there could be elements behind it that are ruining its ranking potential. Aside from the usual SEO basics – avoiding keyword stuffing, making...
View Article15 Things to Check When Launching a New Website
Through an internal web design specialist or through paying a web design agency; launching a new website is a great experience. However, there are many ways this can go wrong. We have collected a list...
View ArticleE-mail Marketing is Still Effective; Don’t Believe the Naysayers!
Despite what many marketing and web design companies may tell you, e-mail marketing is still effective. Some wrongly consider it outdated and obsolete. But in all honesty, it’s still one of the most...
View ArticleGoogle’s Panda: Poor quality content and your rankings
First released in February 2011, Google’s Panda algorithm is designed to lower the ranks of “low-quality sites”. This may seem like a good idea; of course you want bad sites to go to the bottom of...
View ArticleUtilising the Most Efficient UX Practices
Utilising highly efficient UX (User Experience) practices entices visitors to stay on your site and will greatly aid in improving conversions. Ignoring these practices will lead to people bouncing off...
View ArticleIs Your Website Due for a Redesign?
Like any form of technology, the internet is continually changing and updating. It’s therefore always worth checking if your website needs refreshing. But if someone was to ask you ‘Is your website due...
View ArticleWhat You Need to Know: The Ultimate Email Marketing Checklist
When it comes to email marketing, you might think “well that’s pretty easy, you’re just sending someone an email!” Well, yes, that’s true, but that’s only the first part. It’s the marketing that’s the...
View ArticleMobile AdWords Extensions Get an Upgrade
We have experienced constant changes to the way ads appear on Google. From the reduced number of ads on a single page to the inclusion of callout and structured snippet extensions; there have been many...
View ArticleHow to Write the Perfect Meta Description
Writing an informative and engaging Meta Description is vitally important to the success of any website in the search engine result pages. But you’d be surprised how many business owners and website...
View ArticleA New Look for Mobile Product Card Unit Ads
Changing the way online shopping works in their search engine; Google are making changes to the mobile product card unit ads. Currently, this change has only been applied to specific products. When...
View ArticleWhy is it so Important to Have a Website in 2017?
A well-built, user friendly and attractive site will take your business farther in the online market. However, there are still businesses out there that have not joined the thousands of companies that...
View ArticleHow To Choose the Right E-Commerce Website Provider
Over the last ten years, e-commerce websites have steadily grown in popularity. Business owners know that selling their products online opens them up to greater sales potential. In fact, online sales...
View ArticleFake Reviews: Are They Worth the Risk?
Breaking Googles guidelines, breaking the law, but you get a better business profile online. Is it worth it? Fake reviews can aid your business, but can also be a quick way to fall. There have been...
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